Storyline development: Bringing key messages to life in an effective, memorable manner
Most people struggle to remember an organisation’s ‘key messages’. But nearly everyone can recall a story with a clear beginning, middle and end - problem, solution, outcome. Virtually all effective communication, from major advertising campaigns to films, use this technique, which is essential to put an issue or ‘message’ in context.
We’ve run highly regarded storyline development events for a variety of organisations from DFID country offices and UN agencies to multinational corporations.