Annual review: Strengthening the strategic and creative focus of a £20 million DFID programme in Pakistan
We led a seven-strong team of national and international consultants to evaluate, and provide recommendations for improving, DFID’s £20 million Transforming Education in Pakistan (TEP) programme. TEP is designed to turn education into a mainstream political and public issue in the country through mass media and advocacy, spearheaded by the Alif Ailaan brand.
Our recommendations helped transform TEP from a ‘B’ rating to an ‘A+’’. Based on the quality of our advice, we were retained by DFID for a year on a quarterly basis to help TEP implement our recommendations, which included strengthening the strategic focus and providing the creative ‘glue’ needed to engage people. emotionally and logically, in large numbers.