Services

Monitoring and evaluation

How can you measure the impact of your marketing and communication initiatives, and improve your strategy and its implementation over time?

We not only create simple systems for organisations to monitor and evaluate the effectiveness of their online and offline marketing and communication, but also conduct reviews and provide practical recommendations for strengthening ongoing campaigns and other marketing and communication activities.

Example

Annual review: Strengthening the strategic and creative focus of a £20 million DFID programme in Pakistan

We led a seven-strong team of national and international consultants to evaluate, and provide recommendations for improving, DFID’s £20 million Transforming Education in Pakistan (TEP) programme. TEP is designed to turn education into a mainstream political and public issue in the country through mass media and advocacy, spearheaded by the Alif Ailaan brand.

Our recommendations helped transform TEP from a ‘B’ rating to an ‘A+’’. Based on the quality of our advice, we were retained by DFID for a year on a quarterly basis to help TEP implement our recommendations, which included strengthening the strategic focus and providing the creative ‘glue’ needed to engage people. emotionally and logically, in large numbers.
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